2026

New year, new start? New year, big changes? I suppose the answer is both yes and no. Yes to new ideas, new ranges, new products quietly taking shape behind the scenes. But no, very intentionally no… to changing our ethos or values. At BABA, the start of the year feels slower than most. There’s no rush to push out collections or shout about what’s “next”. Instead, January gives us space to reflect on why we do things the way we do and why that hasn’t changed, even when the wor